Leadership Strategist, Counselor, Spark.
Since 2005.

Ich bin erst zufrieden, wenn ich begeistert bin.
ralf schwartz


talk/tank: drop-dead simple ad hoc solutions [Solutions]
Your 1 hour or 2 escape from the shallows of daily business.

lead/culture: Leadership Thinking & Culture [Evolutions]
Awakes and empowers individuals (via inspiration/leader) and businesses (via intuition/company) to outgrow themselves and inspire the world.

lead/marke: Innovation & Value Creation [Revolutions]
Supports corporations, agencies, start-ups by co/developing distinctive business models, markets, and brands.

Reflections on Distinctive Leadership
My Blog 'A Distinctive Leadership Culture'.
Wirtschaftswoche-Online-Kolumne: "Berühmte letzte Worte".

Experience & Expertise

My 25+ years of professional experience (incl. 10 years as managing director) amalgamate relevant communication and brand know-how with a profound leadership competence.

My experience expressed in brands, businesses and agencies:
Mars, Effem, Procter & Gamble, Adidas, Sara Lee, Ford, Citroen/ Peugeot, Toyota, Volkswagen Group, RTL, Bertelsmann, Coca Cola GmbH, L'Oréal, Nestlé ... GlaxoSmithKline* ... Grey/Mediacom, Young & Rubicam, Carat/Aegis, VivaKi/Publicis.


Feb 2014: Foundation of krebsuzette.org, my pro bono initiative "Saving some Souls by Stop Making Sense!".

Aug 2013: Wirtschaftswoche online launches my new leadership column "Berühmte letzte Worte".

Feb 2013: Due to upcoming priorities krebsuzette becomes the nucleus of my current engagement.

Oct 2011: Thomas Koch and I initialize The Third Club, a joint venture with 10 great co-founders to nurture creativity & innovation in entrepreneurship, marketing, communication.

Since October 2011 Thomas and I have the privilege to write an online column for the German Wirtschaftswoche.

Early 2011 talk/tank goes live.
Early 2010 lead/marke is up and running.

Since Oct 09: member of the werbeblogger team, a leading German marketing, brand, and communications blog.

From 2005-08: Registered lecturer at the Zukunftsinstitut Academy, a German Future Think Tank.
From 2006-09: LeadAcademy jury member.

Jan 2005: Foundation of ralf schwartz // distinctive leadership.
2004-05: Lecturing Leadership Excellence at Furtwangen University.

For 5 years (since 2003) I published the mind-box-magazine (2 LeadAwards: Silver 2004 / Gold 2005), which morphed into mediaclinique (2007) and policlinique.org (2013).

2003-04: Based upon a home stay after a severe mtb crash (scapular fracture, etc.) I reflected my life so far and decided to start something more relevant.

2002-04: Managing Director for MediaLogics, the German Competence Center of Publicis Groupe Media, now VivaKi.

1997-01: 1 year Director Strategic Product Development at Carat/Aegis Media, 3 years Managing Director Carat Wiesbaden, 1 year Managing Director Carat Interactive (member of Aegis Central European Executive Board during those last years).

1992-96: * Head of Media Germany, Austria, Switzerland within GlaxoSmithKline Consumer HealthCare marketing.

From the end of 1987 I worked for Grey/MediaCom and Y & R as media trainee, consultant, group head, resp.

I studied economics and specialized in strategic business planning, controlling, and marketing.

Distinctive Leadership Manifesto - 2005

I would like us to stop making sense.
I would like us to make a difference finally.

I would like us to outgrow ourselves and inspire the
world - for the good, benefit, and wealth of
our surroundings and ourselves, ie:

I would like us to grow courageously independent and
perfect our individual talents and vision. I would like us to
take ourselves seriously - but not all-too important.

I would like us to become a spark - and leave a mark.

I would like us to value brilliance over instant gratification.
I would like us to curiously question everything
- instead of knowing all the answers.
I would like us to long for knowledge in abundance.

I would like us to make ourselves truly redundant.

I would like us to grow relevant. I would like us to
stop surfing every fad we stumble upon. I would like us to
stop looking for distractions, but to wisely create solutions.

I would like us to intuitively live Distinctive Leadership
- as an Individual, a Brand, or a Business.
[Outgrow Yourself, Inspire the World!]

More individual and urgent answers you will get via:
email : ralf.schwartz at rsc.cc
phone : +49 (0)170 / 20 20 701

Just give me a call!

© 2005-16 // imprint